There’s a fair amount of tech news this week that I fear I just cannot let slide.
- Tim Cook (Apple) gets a pay rise
- Blackberry asking for help developing apps
- Microsoft giving away Windows 10
Can you put the three in the same categories I have? We’ll see:
Tim Cook. His base salary has gone up to $2m from $1.4m. And, why shouldn’t it? It’s money that Apple has earned. I have no doubt that there will be the critics suggesting that charge less for their products, but why should they? They have proven time and again that consumers are prepared to pay the premium for the product so why should Apple charge less for it?
It’s also his first pay increase in four years. Ok, his total remuneration package was over $9m last year, but if Apple want to reward good performance, good for them!
Blackberry. Seriously. They are claiming that developers should be “obliged to make their apps available on Blackberry handsets”. They are (according to reports) suggesting that developers and other handset manufacturers were discriminating against Blackberry by not making the apps.
Is this company really that delusional that they would expect Apple to share iMessage with them? iMessage is only available on Apple devices. Another example was Netflix.
Surely it’s up to the developer whether they develop for a particular platform or not? For Blackberry to write to the US Congress demanding that developers are forced to write for the BB platform is simply Dagenham – three stops past barking.
It’s no wonder that Blackberry is in the pan (not just heading for it), is it?
That obviously leaves Microsoft as the wannabe.
They wannabe liked, but with the farce that is Windows 8.1 (yes, I have used it quite extensively, evaluating it for a number of tasks), they may well be clutching at straws.
Congratulations on joining every other OS developer in the world by giving away an update for free, but only for the first year and only if you already own Win 7, 8, 8.1 or Windows Phone. Windows XP does not qualify.
Apple have done this for years with phones and desktops, Google does it for Android, most the linux distros (Ubuntu, Suse, Mint etc) are free, so it’s nothing new.
For Microsoft to do it suggests two possibilities:
- They realised how big of a cock-up Windows 8 is and are making reparations.
- They are trying to come across as the big friendly OS company.
I would go with 1 as there’s never a time when Microsoft will be seen as friendly. We might as well call Putin our best buddy…
Oh, but they are bringing Cortana (and a “magical moment” with the Hololens headset) to the PC. Whoop-de-f******-do.
Me? I am quite happy as a sheep thanks.